From customer interviews to competitor intelligence, product marketers are regularly charged with gathering and synthesizing information, or “collecting and connecting dots,” to determine product-market fit and inform launch plans. While each market intelligence mechanism helps draw connections, without the proper backdrop and market understanding, they’ll show a limited view of the opportunity at hand. Join Jackelyn Keller on a “tour” of the Louvre, where she’ll share some of her favorite pieces of art and illustrate the importance of framing “the dots'' within the relevant context.
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