Fireside Chat: The PMM Super Strategy: Understanding Problems & Objectives (Even if They're Not Yours)

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About this talk

As product marketers, we're often asked which metrics we own or what the right KPIs are to measure success. But those are the wrong questions. The product marketing super strategy is to aim the go-to-market, segmented messaging, and, ultimately, the business strategy at the right problems to solve, and they're not always our problems or the most obvious ones.

Although similar to the product management and design framework of jobs to be done, problems to solve frees up product marketing to multiply the impact of other partners within the organization -- whether product and sales in B2B or brand and growth in B2C -- and create long-term option value for the customer by focusing on larger, more transformational outcomes that are often beyond the scope of one product or feature.

In this session, you'll learn how to identify and target the right problems and build a complete go-to-market strategy from a product marketing leader with experience across consumer, marketplaces, enterprise, SaaS, and open source.

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