Customer Marketing and Product Marketing are key components in B2B Marketing. However, it is important to keep in mind, when YOU talk about your product and solutions it's marketing. When YOUR CUSTOMERS talk about your products and solutions, it's evidence. Externally, a Customer Marketing organization should work to build strong relationships with their customer communities in order to build strong engagement that will lead to advocacy. Internally, the Customer Marketing and Product Marketing partnership is important in order to enable a better experience for our customers. This will result in more comprehensive co-marketing plans with our customers. And a more successful partnership internally, with a clear plan on how to best engage with our customers.
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