Win Platt is a Senior Brand Strategist at Amazon. He works to bring delight to Alexa, Echo, Fire TV, and Halo’s customers. In his role he is responsible for driving customer mindsets, positioning, brand architecture, naming, messaging frameworks, and authoring creative briefs. Prior to Amazon, Win has worked with companies like Microsoft, eBay, Bally Switzerland, and Sesame Workshop. Win is originally from Rhode Island and is a dog dad to his Shiba Inu, Boo.