Kandice Carlson leads the Retail Industry Marketing team at Google Cloud where she helps retailers understand how to transform their business through cloud capabilities. Prior to her role at Google, Kandice was at Salesforce for five years where she focused on retail product marketing and led the Marketing Cloud Strategic Services team for the Retail & CPG industry. Kandice also worked as the Director of Marketing for a gaming company in Redmond and spent multiple years working in email and loyalty marketing for major brands like Fossil, Expedia and Ste. Michelle Wine Estates. Kandice believes that truly impactful marketing is half data geekery and half magical storytelling. Luckily, she loves both.