Jackelyn Keller is Head Of Market Intelligence and Product Strategy at Samsung Ads, where she focuses on foundational product marketing work crucial to scaling the company’s growing global business, including product classification and positioning for Samsung Ads, market research efforts, and enablement of programmatic offerings.
She brings over twelve years of digital and linear television expertise to Samsung Ads, applying best practices from traditional media and learnings from the digital media space to Samsung Ads’ connected ecosystem.
Prior to Samsung Ads, Jackelyn worked in digital publishing at Dotdash where she built out the revenue product function, owned ad product strategy, and more. She also worked at The Atlantic, where she oversaw Atlantic Re:think’s branded content production team during the height of native advertising innovation, winning Folio’s Marketing Team of the Year.
In addition to these roles, Jackelyn has held various positions at Discovery Communications, Turner Broadcasting, and Univision Communications.
Jackelyn holds a B.A. in English Communications from Yeshiva University as well as an M.B.A. from the Gabelli School of Business at Fordham University -- where she is currently an adjunct professor of marketing.