Product Marketing Trailblazers

Blaze a trail with innovative product marketing

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25+ product marketing trailblazers.

20+ hours of incredible content.

2 days of PMM innovation.

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Introducing the trailblazers

Check out our awesome speaker line-up, more to be announced soon!

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We're proud to welcome Reprise as Headline Partner for Product Marketing Trailblazers.

Reprise is the product experience platform for product-led growth. Find out more.

What makes Trailblazers special?

We know product marketers continue to be misunderstood. But at PMA, we've always got your backs. We're ending the year on a high with 2 jam-packed days of actionable, PMM innovation:

🌎 Localized product positioning & messaging

🤝 Cross-functional collaboration

⬆️ Community-led growth

💻 Product marketing to developer personas

📈 PMM in high-growth startups

& much, much more.

See the discussion topics.

Learn from the best in the business.

B2B or B2C. Physical or SaaS. Startup or multi-billion org.

Our lineup of trailblazers reflects all six and those who are somewhere in between.

They'll be sharing their wisdom and tried & tested (but different) approaches to product marketing so you can supercharge your strategy.

Meet the trailblazers.

Panel: When You're the First - Building Product Marketing from the Ground Up 01 December 2021, 04:30 PM
Katie Moss, Jackie Palmer, Laura Sanchez-Chaparro & Priyanka Srinivasan
Why Product Marketers Should Prioritize Win-Loss Analysis 01 December 2021, 04:00 PM
Spencer Dent, Bailey Haslam & Ethan Prete
Establishing a Successful Co-marketing Partnership Between PMM & Customer Marketing 02 December 2021, 07:30 PM
Kandice Carlson & Meaghan Sullivan Google Cloud & Google Cloud
The Field Connection: How to Build Lasting Sales Relationships 02 December 2021, 04:00 PM
Trevor Pyle Director, Product Marketing, Quantum Metric

Become a PMA Exec Member

All the awesome benefits of a PMA Pro Membership plus:

🧠 Monthly masterminds 🏅 Leadership community 🎁 Master bundles 🔖 PMM crash courses 🤝 Recruitment hub 👨‍🏫 Executive coaching 🎓 Hiring board 🔥 Peer councils

Apply here.

Supercharge your career. Get certified.

"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline." - Gabriele Dane, PMM at Criteo

Whether you're beginning your product marketing journey with Core, honing specific skills with Masters, or certifying your Leadership skills, the ever-growing PMA certification offering has something for every PMM.

Get certified.

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